Description
Customer profiles (or buyer personas) are designed to help us understand who your ideal customers are. By doing so, we can craft marketing messages that address their challenges and needs, and attract them to your business. We develop customer profiles collaboratively with you – combining your existing business experience with our industry knowledge and best practices.
The Process
- You complete a survey for each customer type that you want us to identify and target.
- We meet to review the survey information and identify areas where we may need to verify our assumptions – through surveys, research, etc.
- We take all the data we have collected and build your unique customer profiles – these will include demographics, motivations, preferences, etc.
- We meet to review the profiles together, fine-tune any of the profile information, and decide on next steps.
Activities requiring your participation:
- 3x customer profile intake surveys
- 2x one hour meetings
Deliverables from the process:
- 3x individual customer profiles
including motivations, challenges, sales objections, and communication/media preferences