Description
In this audit we review your current SEO status of your website, your market keywords, review your competitors, their keywords, traffic sources and your keyword competitors to help establish our baselines, priorities and strategies for your business.
We help customers who’ve not yet considered organic traffic to those who want to secure their position at the top.
Our review is holistic and also looks at your conversion goals, metric tracking systems, business / marketing objectives and traffic sources. By reviewing your industry sector, competitors and traffic sources we can help you to determine if adwords, content creation, social media engagement and/or off line methods make the most sense for your business.
We use top quality tracking and auditing tools to measure and then monitor movement of your website beyond the initial audit.
This audit generally secures 4 hours of our time. Checking everything below is usually done in about 2 hours of work, we then write and deliver a multi page document outlining what we found and we conclude it with a follow up call where we discuss the results together. At the end of the audit we do our best to provide you with a clear understanding of your site’s priorities and outline any immediate work that we feel should take place.
Marketing Strategy Assessment
We collect from you in a call or by email information relating the to the following:
- Business objectives
- Conversion goals
- Customer profiles
- Historic marketing activities to date
- What keywords you are currently targeting
- Your list of known market competitors
Analysis
Depending on the above input we then submit your site to one or more of the following checks and collect all this information together into a recommendation
- Your site’s configuration for tracking and conversions
- Site visit statistical data
- Prior adword campaigns
- Google webtools / search tools
- Your site’s search engine optimization (SEO) health
- Your site’s performance indicators
- Your site’s mobile (tablet) experience
- Your sites qualitative design / layout effectiveness
- The effectiveness of your current keywords
- A list of your current traffic sources
- Indicators of your social media effectiveness
- Domain health checks [are you getting more links each month? are your keyword positions gaining or falling? do you have broken pages?]
- A list of your current ranking keywords [can differ from your target keyword list]
- Audit of up to 3 competitors where we check their ranked keywords, SEO health and site clout
- Image optimization
- CDN use
- Sprite map and text in image opportunities
- Mobile: Responsive / adaptive implementation
- Drupal Module performance configuration
Exclusions and Disclaimers
Our audit is intended to find as many opportunities as possible within the time provided rather than a promise that we can audit your entire site and all its code in 2 hours. We do our best to find as many possible opportunities on your site in the time provided. However we make no claim that in the 2 hours we audit your site that we will absolutely find all of your configuration, SEO, SEM and content related opportunities. If your site is very large, your goals are substantial or your competitors have substantial presence, we will let you know before we begin the work if this audit can accommodate reasonably the scale of your needs to the amount of hours this audit provides. If we deem your site too large or complex we reserve the right to refund you your charges and to not perform the audit. The purpose of this audit is to give you a discounted rate in exchange for 4 hours of our auditing time.
While our audit does check certain technical aspects of your site, this audit does not dive into source code or how the server is configured. We check output templates to determine how the site is set up from the perspective of a search engine.